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Brand Stats

When convincing data-driven decision-makers of the importance of investing in comprehensive brand visuals it's invaluable to have persuasive numbers in your back pocket. Below, I've included a collection of eye-opening stats that outline the value of good design.

77% of consumers have recommended a brand to others based on a positive experience.

64% of consumers will buy or boycott a brand based on its social or environmental practices.

81% of consumers need to be able to trust a brand before a purchase.

86% of consumers expect brands to address & take a stance societal issues.

77% of consumers prioritise personalised experiences when choosing brands.

Increasing customer retention rates by 5% can lead to an increase in profits of up to 95%.

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